Selena Gomez x PUMA Launch SS19 Collection: Full Details


Selena x PUMA sneaker, apparel and accessories now available.

Selena Gomez and PUMA have officially launched an all-new apparel, accessories and sneaker collection, featuring the PUMA SG Runner and the PUMA Cali Bold.

The kicks include several subtle details such as a semicolon just like Selena’s tattoo, coordinates on the heel referencing her hometown of Grand Prairie, Texas, and the 072292 graphic, which signifies her birthday.

Selena x PUMA/PUMA

The newly released collection is inspired by Selena’s on-the-go lifestyle from her hometown to cities around the world. Meanwhile, the colorful detailing throughout the range serve as a nod to an image of a sunset that Selena took herself. 

“I’m in the stage of life where I love to adventure; I love to actually soak in the places that I visit,” Selena explained to Vogue. “I enjoy myself when I’m able to see the world in any capacity, even if it’s for work.”

“I wanted to just have a little piece of who I am in the collection,” Gomez says. “I wouldn’t be able to do any of this if it wasn’t for who I was raised by, so I just think it’s nice [to include those personal details in the collection].”

Selena x PUMA/PUMA

The Selena x PUMA apparel collection features sweat suits, cropped tees, sports bras, leggings and a romper, while the accessories include bum bags and mini-backpacks. 

The full collection, ranging in price from $12 socks to $120 sneakers, is today via PUMA.com and select stores.

Selena x PUMA/PUMA

Selena x PUMA/PUMA

Selena x PUMA/PUMA

Selena x PUMA/PUMA

Selena x PUMA/PUMA

Selena x PUMA/PUMA

Selena x PUMA/PUMA

Selena x PUMA/PUMA


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